The kind of fame and success The Rolling Stones have achieved in their 60-plus year career is without parallel; their most famous riffs and catchiest lyrics are indelibly engraved in our collective memory. With their mesmerizing on- and off-stage presence, the Stones set the standard for how a rock band should sound, pose, pout, and behave. They were the first to instinctively understand that what you looked like was as important as the music, and that photography had a vital role in promoting that image.