In 21 chapters, "Coaching & Profile Analysis" emphasizes that in leadership and management of people such as in machine management, it is essential to understand how they work and informs that one important difference that managers forget is that unlike machines, every human being is unique, as are their values, experience, knowledge, expectations, motivation, abilities, physical and mental condition, as their behavioral preferences form a unique combination that no other person possesses. The book says that you should not treat people in the same way, expecting the same result, so you can not lead people without understanding. You have to respect them for your respect.