Cinema has likely never been written off so often. In the decade of the 2010s, it is true, much has changed – both in how we watch movies, and in how we see ourselves. Social media and the internet have shaped a new understanding of the self and the world. As streaming services multiplied our viewing options and video games offered alluring realities of their own, the big screen faced serious competition. Even before the usual delays between theatrical release and further distribution became ever shorter, movies often found themselves downgraded to mere “content”, to be clicked at on colorful screen tiles. Are all that remain to cinema its cult of celebrity, blockbusters, and computer-animated visual effects?